IT Cosmetics CC+ Cream - Full-Coverage Foundation With SPF 50, Color Corrector & Anti-Aging Serum, Formulated With Niacinamide & Hyaluronic Acid, Natural Finish, For All Skin Types, 1.08 fl oz

I absolutely love this CC cream! As someone with maturing skin, finding a foundation that doesn’t settle into fine lines or look cakey is a challenge—but this one delivers beautifully. It glides on smoothly, gives great coverage without feeling heavy, and leaves a natural, radiant finish. Plus, the added SPF is a huge bonus! My skin looks hydrated, even, and more youthful every time I wear it. This has officially replaced all my other foundations. Total game-changer!

First picked up a tube of this CC+ cream on sale from Amazon and it’s become my favorite foundation/base since. Hydrating and feels lightweight but offers almost full coverage. Doesn’t break out my acne prone oily skin. And I love the fact that it has SPF 50 so I have built in sun protection. I normally hate scents but am not bothered by this cream at all.The only beef I have with this foundation is that the color match isn’t perfect so I own several shades that I blend together to best match my skin. Thankfully they continue to expand their color offering too. The original shades (just light and medium) work well but are a bit too yellow for my more neutral tone Asian skin so thankful they now offer more neutral shades. I fluctuate between light and medium depending on the season/sun exposure. Sharing a search of the various shades for reference!I’ll continue to buy this CC+ cream time and again in different shades for summer and winter.

I'm 52 years old and foundation isn't working for me anymore. I don't have a lot of wrinkles on my face, but have noticed them under my eyes when I was using regular makeup foundation. I did some research on what to do regarding the problem with creasing under the eyes, because if you are 45 or older any old makeup foundation will settle under your eyes and it will make you look older. I also looked up to see which CC creams had the highest rating and this one was in the top 5. Yes, it is pricey, but it is well worth the money and very little goes a long way. Do not apply too much to your face or cake it on. All you need is just a small dot about the size of the tip of your finger on your makeup sponge or your foundation brush. Especially if you decided to go a shade or two darker, because you don't want to look too pale or pekid. I decided to go a little darker because I don't want to look like I'm dead and because it's summer, I want a slightly bronzed look. At first I was very worried the light medium was going to be too dark on my fair skin, when I took it out of the box, but I made it work, by using very little. It evened out my skin tone, and covered up any imperfections and gave me that dewy look I couldn't get with ordinary makeup foundation. You will not need to use a makeup primer or a moisturizer under this. You can use face powder, but don't put on too much. Hope this helps and thank you for reading.

I give it a 4 for now. I have been using Perbelle and loved the color correction, but it gets cakey , it dries your face out and rubs off easily. Not good for mature skin types. This product, "It" was easy to apply, had excellent coverage with just a small amount. It was a little darker than I usually wear but it lasted all day. It did not look dry or cakey. I like it!

This is one of my favorite foundations. It goes on smoothly and has full coverage. It can be applied withfingers or sponge or brush. I use all three ! This comes in matt finish and luminous. I have both. The matt finish seems to have better coverage and stays on the best. I use the luminous finish as a second application to give a dewey look. It is normally $52, and with Amazon Prime Days, I got a great deal. I got it for $28.50. Thats the best price I have found, so I took advantage of it. I would recommend purchasing it!!

if you wanna look 10 years younger and like your skin is glowy and perfect and beautiful and you want something super easy to swipe on and that is also moisturizing and not cakey and there are no lines....like it just truly looks like you have beautiful skin naturally, that's flawless, then buy this. It seriously is the best face product I have ever used. All I need is this and I look like an entirely new person. It has SPF in it, which is amazing so you don't have to think about it. And it doesn't clog your pores. I have very sensitive skin and I'm prone to rosacea and other just super weird ailments and this product is amazing. I can also sleep with my makeup on which I know it's a big no-no, but I wake up in the morning and my skin looks pretty and there are no breakouts.I know a bunch of women that I work with or in the world who use this who all look great, and all swear by this being their desert island pick, and the best beauty kept secret ever.I also recommend buying this in bulk when Amazon does their sales. I will get like two or three at a time and the bottles last like three months sometimes even more because you don't really need that much.

Hi. I am almost 60 and have not had any. fillers or work done. I used this foundation for years and for the first time in my life, got compliments regularly on my skin. I’m not sure what made me start using something else, but I went to a department store and purchased another product that I used for the last six months. With summer coming, I decided to switch back to this with the SPF 50 and sure enough the first time I put it on my face and my husband and I went to dinner the waitress commented on my make up and glowing skin. This product is wonderful. I usually mix it with a touch of moisturizer and then just do simple bronzer, a little blush and a drop of highlighter on my cheekbones. I’m pretty no nonsense and don’t take more than five minutes to get ready, but this product hides the imperfections block the UV rays and definitely delivers. I highly recommend it!