There comes a time when a supplement company has to make a decision on whether it wants to appease the masses or continue its trend of being leaders in product innovation. By succumbing to the pressures of the industry, sales growth can increase rapidly in a very short time. It's easy to produce that and as business owners, do you fault them? You have the pressures of fans asking for a certain type of product or distributors requesting you to produce something to help drive THEIR sales. It is very hard to stay true to who you are and what you value when large dollar signs are flashed in your face. We faced that crossroad when we were approached about developing a BCAA/amino formula. Our first response was absolutely not. Why enter a category that we could not be the leaders in? I mean after all, brands are producing simple formulas to taste like candy or altering the quality of their formula just to make it taste good and appear a certain way. This is a category that we wanted to avoid. But then we were proposed this... ActiveTRTM: Time Released L-Leucine This was groundbreaking to us. We immediately knew we had a distinct opportunity to bring innovation to this category. We all know leucine to be the key anabolic amino acid. But what many do not understand is leucine works in a pulsatile fashion. Your benefit from it lasts approximately 2-2.5 hours. This forces you to have to consume leucine multiple times per day to see an increase in muscle protein synthesis (MPS) for an extended duration. Now unless you are filthy rich, you will be spending TONS of money on BCAAs to support using so many servings per day for optimal MPS. Until now... ActiveTRTM is a revolutionary development that causes a release of a 3 gram bolus of leucine three hours after consumption. What does that mean exactly? With mTOR PROTM, you will get the benefits of traditional BCAAs with the benefit of a second release of leucine 2.5-3 hours later. Now you can maximize MPS.
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